New visitors needed clarity and reassurance before feeling ready to discuss a treatment.
Case 04 · Live client project
Hijama ’N CupsFrom word of mouth.To discoverable trust.
A trusted treatment practice translated into a calm, discoverable website. Thirteen focused pages help people understand, compare and only then start a personal conversation.
live, measured and still personal ↘The case in 30 seconds
Problem. Solution. Evidence.
Thirteen focused pages connect treatments, Nora’s expertise, FAQs and personal WhatsApp contact.
9.3K Google impressions and 182 organic clicks in 16 months; recent visits averaged 2m56.
0104
The client challenge
The digital front door had to feel as reassuring as the practice.
Nora already had a strong reputation and loyal client base. The website had to welcome new visitors, make her expertise visible and reduce uncertainty around a first treatment.
Not a harder sell. First make it easier to ask a question.
trust starts with who provides the care0204
The information architecture
Every treatment answered the same uncertainty in its own way.
Price, duration, approach, preparation and aftercare sit together for each treatment. Visitors do not need specialist language and can move calmly from a need to a suitable option.
The navigation follows the visitor’s question, not the practice’s organisation chart.
0304
The conversion decision
Booking feels like starting a conversation, not completing a form.
WhatsApp deliberately remains the personal bridge between orientation and booking. The route is available across all thirteen crawled pages, so visitors can carry treatment context into the conversation.
One familiar action connects understanding, trust and contact.
personal contact remained the destination ↗0404
The measured evidence layer
The architecture was not only built. It is being found and used.
Search Console and recent site analytics show organic visibility, deeper content exploration and a distinctly mobile context. The public audit also confirms that all thirteen sitemap URLs are reachable.
No attributed bookings without CTA tracking, but there is verifiable evidence of reach and use.
- 9.3K
- Google impressions · 16 monthsSearch Console
- 182
- organic clicksSearch Console
- 2m56
- average visit · recent 30 daysSite analytics
- 85%
- mobile visitors · 44 of 52Site analytics
52 unique visitors recently generated 145 pageviews: 2.8 per visitor. Services, About Nora, Wet Cupping and FAQs ranked among the most-viewed routes.
Optional deep diveExplore the decisions behind the solutionOpen this section for the supporting product logic, visual system and validation questions.
Public audit
13 of 13 pages reachable
Every sitemap URL returned successfully and included a unique title, description, canonical, social metadata and one H1.
The audit proves technical delivery and crawlability, but does not guarantee rankings.
Behaviour
Visitors move beyond the entrance
145 pageviews from 52 unique visitors show that treatment and trust content is actively explored.
An average of 2.8 pageviews per unique visitor during the measured 30 days.
Evidence boundary
WhatsApp is reachable, but not yet measured
Without event tracking, I cannot attribute click, enquiry or booking conversion to the design.
An honest boundary makes the measured results more credible.
Live experience / built responsively
Understand first. Build trust. Then connect.
The key routes remain one calm story across desktop, tablet and mobile. The selected frames show both the scale of the system and its personal details.
My contribution / evidence
A personal practice became a discoverable digital journey without losing its human character.
I combined positioning, content, information architecture and responsive interface design in Figma, then built the final website in Framer.
The results demonstrate organic reach and content use. They deliberately do not attribute appointments or revenue while WhatsApp conversions remain untracked.
Sources: public audit on 8–9 September 2026, Google Search Console across 16 months and site analytics from 10 August–9 September 2026.View the live website