Portfolio / 2026Product strategy / UX/UIDigital products / websites
Zijprofiel van Abdelrahman met een interactieve kaart van zijn ontwerpdenken

Product designer · UX/UI · Amsterdam

Product designerturning complexityinto clarity.

I combine product strategy, UX research and interface design to turn complex ideas into digital products people understand and teams can build.

01 / CuriosityFinding the question that matters

Careful observation, sound judgement and thinking ahead help me move past assumptions and find the question that matters.

01 Projecten

Geselecteerd werk

Vijf zelf geïnitieerde concepten tonen hoe ik kansen in een niche ontdek en vertaal naar een heldere digitale richting. Drie live klantprojecten laten zien hoe strategie, content en ontwerp in de praktijk samenkomen.

05 Conceptprojecten03 Klantprojecten

02 Design principle

I make complex choices easier to understand. First define the problem. Then design a direction users understand and teams can build.

03 De mens achter het werk

Een klik voel je snel.Goed werk bouw je samen.

Ik maak makkelijk contact, maar zeg ook eerlijk wanneer een samenwerking niet klopt. Als er vertrouwen is, mag het gesprek scherp worden. Dan komen de vragen op tafel die een website beter maken.

Home studio / where questions take shape© Abdelrahman

Who I am

Easy conversation. Serious foundations.

I’m Abdelrahman. Easy to talk to, but selective about what I say yes to. When the chemistry is right, there is room for honest questions. That is where the work gets stronger.

In progress / build, test, look again© Abdelrahman

What I do

Understand the friction before designing the screen.

We look at assumptions, behaviour and goals together until the scattered pieces point in one clear direction. From there, I design websites around the choices people actually make.

Field notes / learning keeps my perspective fresh© Abdelrahman

How I keep growing

What I learn today shapes what I design tomorrow.

I read, observe and experiment across strategy, psychology, technology, culture and AI, not to chase every trend, but to bring a richer perspective to each challenge.

Daily life / the most important role beyond the screen© Abdelrahman

Beyond the screen

Fatherhood is my most honest usability test.

Children have little patience for complicated explanations of simple things. Being a father keeps my work grounded: attention is limited, context changes constantly and responsibility cannot be designed away.

04 Hoe ik werk

Niet alleen ontwerpen.Het proces dirigeren.

Ik pas de route aan zodra onderzoek daar aanleiding toe geeft. De volgorde blijft helder: samen scherpstellen, bewijs zoeken, tastbaar maken en tussendoor beslissen of we nog hetzelfde probleem oplossen.

Strategie → Onderzoek → Ontwerp → Richting

Scrollroute · links naar rechts

01 / 04

01

Frame

Define the decision.

I reduce the brief to one user decision, one business goal and the constraint that could derail both.

Synthesis · Problem frame · Success measure
02

Map

Make the route visible.

Flows and early screens expose missing steps before visual polish makes them expensive to change.

Journey · User flow · Low-fi prototype
03

Prove

Test what can break.

I test the riskiest assumption first: do people understand the route, trust the message and find the right next step?

Conversations · Task test · Behaviour data
04

Refine

Ship evidence, not decoration.

Interface, content and implementation are refined together. After launch, I use behavioural signals to see what truly works.

Design system · Handoff · QA · Measurement

Mijn gereedschapskist

StrategieDeskresearchPraktijkonderzoekAIFigmaFramerPrototypenAfstemming

Gereedschap versnelt. Richting blijft mensenwerk.